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Spotify is raising prices again, and if customers don't push back it will be a great sign for the company.
Spotify's (SPOT -0.50%) service is now more expensive than competitors', a sign that it's leaning into being the power player in music. If investors don't push back it could lead to margin improvements and better stock performance, which Travis Hoium covers in this video.
*Stock prices used were end-of-day prices of June 25, 2024. The video was published on June 26, 2024.
Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors. John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors. Travis Hoium has positions in Alphabet, Apple, Snap, and Spotify Technology. The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Meta Platforms, and Spotify Technology. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.
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