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Best Robo-Advisors for July 2024

Review Updated
Matt Frankel, CFP®
Ben Gran

Our Brokerages Experts

Ashley Maready
Many or all of the products here are from our partners that compensate us. It’s how we make money. But our editorial integrity ensures our experts’ opinions aren’t influenced by compensation. Terms may apply to offers listed on this page.

The stock market has soared to record highs in 2024, and with interest rates widely expected to start falling later this year, we could still be in the early stages of a bull market. Plus, regardless of what the stock market does for the rest of 2024, a smart stock market investment strategy has been the most surefire way to build wealth over the long term. However, choosing a portfolio of individual stocks or hiring a financial advisor isn't right for everyone.

Fortunately, there have never been more options when it comes to automating your investments than there are right now, and in this guide to the best robo-advisors, we'll share our top picks for 2024 and beyond.

If you're looking for a place to start, one brokerage our experts highly recommend is Vanguard Digital Advisor®. It's a great fit for hands-off investors seeking a low-cost investment solution. These features, among others, make it one of our favorite brokerages.

Our 10 Best Robo-Advisors for July 2024

Broker/Advisor Best For Commissions Next Steps
Vanguard Digital Advisor® Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Low fees and low account minimums

Commission:

0.15% to 0.20% fee

Stash Offer Image
Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Beginners

Commission:

None

E*TRADE Core Portfolios Offer Image
Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Socially responsible investing

Commission:

$0 per trade, management fee 0.30%, expense ratio 0.06%-0.12%

M1 Finance Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Investing and banking in one

Commission:

$0 commissions and no management fee. M1 Plus membership costs $3 per month.

Acorns Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Rounding up your purchases to invest

Commission:

$3-$12 monthly

Award Icon 2024 Award Winner
SoFi Automated Investing Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Financial advice

Commission:

$0 per trade, expense ratio 0.03%-0.08%

Award Icon 2024 Award Winner
Betterment Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Beginners

Commission:

$0 per trade, management fee of $4 per month or 0.25% per year

Award Icon 2024 Award Winner
Wealthfront Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Lowering taxes

Commission:

$0 per trade, management fee 0.25%

Schwab Intelligent Portfolios Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Larger accounts

Commission:

$0 per trade, $0 mgmt fee, 0.00% to 0.19% expense ratio

Fidelity Go® Offer Image
Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Best For:

Minimum balance

Commission:

No commission for balances up to $25,000; 0.35% per year for balances over $25,000

A note from our Head of Product Ratings, Robin Hartill, CFP®

When we researched online brokers to create this list of brokerages, some of the things we looked for were low costs, a variety of account types, and great customer service ratings. Everyone's investing journey is different, but I've found these three factors are important for anyone to have a great investing experience.

How to choose a robo-advisor

Here are few things to look for during a robo-advisor comparison:

  • Account type: Make sure the account type you want is offered by a robo-advisor.
  • Human services offered: If you want features like access to human financial advisors, limit your search to robo-advisors that offer them.
  • Perks: Check for discounts or perks -- many robo-advisors offer these to their customers.

After researching and completing a robo-advisor comparison, you should choose a platform that has features that are the best fit for you and your needs. There's no such thing as a "best robo-advisor" that is a perfect fit for everyone (and if there is, we haven't found it), so prioritize what's important to you and your investing style.

Ratings Methodology

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

With a low fee structure, this to-the-point platform is a great option for investors with at least $3,000 to start. Their robo-advisor further simplifies an already simple investing experience.

Fees:

0.15% to 0.20% fee

Account Minimum:

$3,000

Our Rating:

Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Stash has an easy-to-understand fee structure as well as a low barrier to entry to start investing. It has tools that are great for beginners and even comes with a debit card.

Fees:

None

Account Minimum:

$0

Open Account for Stash

On Stash's Secure Website.

Our Rating:

Rating image, 4.0 out of 5 stars.
4.0/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Along with great access to customer service, low-cost investments, and automatic rebalancing, E*TRADE Core Portfolios also boosts one of the best robo-investors in the industry. A great option for anyone with at least $500 to start investing.

Fees:

$0 per trade, management fee 0.30%, expense ratio 0.06%-0.12%

Account Minimum:

$500

Open Account for E*TRADE Core Portfolios

On E*TRADE Core Portfolios Secure Website.

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

The standout perks include a modern app, banking, and one of the best robo-investors all-in-one. The inclusion of no management fee sweetens the pot.

Fees:

$0 commissions and no management fee. M1 Plus membership costs $3 per month.

Account Minimum:

$100

Open Account for M1 Finance

On M1 Finance's Secure Website.

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Acorns takes a unique spin on the robo-advisor model by rounding up your purchases to invest that change into an automated robo-investing strategy. Importantly, its costs are low, and it's a solid fit for people wanting to manage their investments and banking under one roof.

Fees:

$3-$12 monthly

Account Minimum:

$0

Open Account for Acorns

On Acorns' Secure Website.

Award Icon 2024 Award Winner

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

With no management fee or account minimum, SoFi Automated Investing is made easy with help from their robo investors.

Fees:

$0 per trade, expense ratio 0.03%-0.08%

Account Minimum:

$1

Award Icon 2024 Award Winner

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

Betterment offers a wide array of investment services and account types, along with essential cash management features such as a high-yield cash account. Best yet, Betterment is now offering up to one year managed free. Top it off with one the best robo investors available, and Betterment is a perfect fit for investors of every experience level.

Fees:

$0 per trade, management fee of $4 per month or 0.25% per year

Account Minimum:

$0

Award Icon 2024 Award Winner

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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Bottom Line

If you have a large account balance or are in a high tax bracket, Wealthfront could be great for you as tax-loss harvesting can result in significant savings. Robo trading and advising capabilities are just one of the many investor-friendly features that help to simplify the process.

Fees:

$0 per trade, management fee 0.25%

Account Minimum:

$500

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Bottom Line

With perks like automatic rebalancing and tax-loss harvesting, this robo-trader could be a great choice if you're looking to invest at least $5,000.

Fees:

$0 per trade, $0 mgmt fee, 0.00% to 0.19% expense ratio

Account Minimum:

$5,000

Our Rating:

Rating image, 4.5 out of 5 stars.
4.5/5 Circle with letter I in it. Our ratings are based on a 5 star scale. 5 stars equals Best. 4 stars equals Excellent. 3 stars equals Good. 2 stars equals Fair. 1 star equals Poor. We want your money to work harder for you. Which is why our ratings are biased toward offers that deliver versatility while cutting out-of-pocket costs.
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= Excellent
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Bottom Line

Fidelity Go® provides a simple, easy-to-understand pricing structure with access to financial planning tools, robo-trading and educational resources.

Fees:

No commission for balances up to $25,000; 0.35% per year for balances over $25,000

Account Minimum:

$0

Editor's Note: TD Ameritrade is transitioning to Charles Schwab

TD Ameritrade has been acquired by Charles Schwab, and the company expects all accounts to be transitioned by the end of 2024. We've removed TD Ameritrade from our best-of lists to align with this development. Here at The Ascent, you can trust that we're constantly evaluating our top broker picks to bring you current recommendations.

Reviews of the best robo-advisors

Vanguard Digital Advisor®

Best robo-advisor for investors who: want low fees and simple, Vanguard index investing

Vanguard Digital Advisor® is a robo-advisor offering from Vanguard. Investors with at least $3,000 can sign up for the Vanguard Digital Advisor® service. Exceptionally low fees and a simple investing approach -- backed by Vanguard's pedigree as a home of low-cost index fund investors -- helped make this our pick for one of the best robo-advisors.

Why robo-advisor investors might love Vanguard Digital Advisor®

  • Low fees: Some other robo-advisors charge management fees of 0.30% or more; Vanguard Digital Advisor® fees are only 0.20% for the all-index portfolio (and can vary for other investment options).
  • Choice of "all index" or actively managed: Vanguard is legendary for low-cost index investing, but Vanguard Digital Advisor® gives you the option to invest in actively managed funds, ESG funds, or an all-index portfolio.
  • Simple approach to all-index investing: If you choose the all-index option, Vanguard Digital Advisor® will build a personalized portfolio for you based around four index funds of stocks and bonds.

Why robo-advisor investors might not choose Vanguard Digital Advisor®

  • No human advisors: Vanguard Digital Advisor® is just what its name says -- digital -- with no access to human financial advisors.
  • Minimum investment of $3,000: This is higher than other robo-advisors typically require.

Read our full review of Vanguard Digital Advisor®.

Stash

Best robo-advisor for investors who: who want DIY investing and robo-advisor services

Stash is not just a robo-advisor -- it's an all-in-one combination of self-directed investing and robo-advisor automated investing. You can use Stash to buy stocks, fractional shares, and ETFs with active, hands-on investing, or use its Stash Smart Portfolio for automated robo-advisory support.

Why robo-advisor investors might love Stash

  • Low account minimums: Even if you're new to investing and only have a few dollars to invest, you can use the Stash Smart Portfolio robo-advisor to invest as little as $5.
  • Fractional shares: Stash offers the ability to buy fractional shares, which is another great feature for beginning investors and anyone who might not want to shell out for an entire share of a higher-priced stock.
  • Stash rewards debit card: Stash offers a unique debit card called The Stock-Back® Card -- instead of cash back, this card lets you earn automatic stock with a percentage of eligible everyday purchases (terms apply).

Why robo-advisor investors might not choose Stash

  • Fees can be high for low account balances: Stash fees are only $3 or $9 per month -- but compared to a typical robo-advisor fee of 0.20% or 0.30%, this simple monthly subscription fee could end up being more expensive for investors with smaller accounts.
  • Bank accounts do not earn APY: Unlike some brokerage cash management accounts that earn high APYs, your Stash bank account does not earn interest.

Read our full review of Stash.

E*TRADE Core Portfolios

Best robo-advisor for investors who: want to choose a long-term strategy based on risk tolerance

E*TRADE Core Portfolios is the robo-advisor service from top-ranked broker E*TRADE. With E*TRADE Core Portfolios, you can design a long-term investment strategy based on aggressive, moderate, or conservative portfolios. And you only need $500 to invest.

Why robo-advisor investors might love E*TRADE Core Portfolios

  • Low account minimum: Unlike Vanguard Digital Advisor® which requires a minimum investment of $3,000, E*TRADE Core Portfolios only requires $500.
  • Low-cost funds: With E*TRADE Core Portfolios, your money gets invested in low-cost index funds with expense ratios of 0.06%-0.12%.
  • Wide range of portfolios: You can invest your money with particular focuses, like tax-advantaged portfolios and socially responsible ETFs.

Why robo-advisor investors might not choose E*TRADE Core Portfolios

  • Management fee: E*TRADE Core Portfolios charges a management fee of 0.30%, which is competitive, but still a bit high compared to the other best robo-advisors on our list.
  • No access to human advisors: You can get tech support from E*TRADE about your robo-advisor account, but don't expect "real person" financial advice.

Read our full review of E*TRADE Core Portfolios.

M1 Finance

Best robo-advisor for investors who: want a flexible mix of automated investing, active investing, and banking products

M1 Finance stands out among robo-advisors for its near-total lack of fees. It doesn't charge management fees or advisor fees; it does charge a membership fee of $3 per month, but you can get this fee waived if you have at least $10,000 of assets with M1 Finance. And M1 Finance offers a high-yield cash account.

Why robo-advisor investors might love M1 Finance

  • Unique interactive robo-advisor: M1 Finance has an intuitive, personalizable, visually engaging interface that lets you choose investments based on "pies" and "slices."
  • Near-zero fees: M1 Finance charges a $3 per month membership fee, and you can get that fee waived if you have $10,000 of assets with M1 Finance (or a personal loan with M1 Finance).
  • Low account minimum: M1 Finance only requires $100 of minimum investment, unlike Vanguard Digital Advisor® which requires $3,000.
  • Banking products: M1 Finance offers a rewards credit card and a high-yield cash account.
  • Combine active and automated investing: M1 Finance lets you pick your own individual stocks, ETFs, fractional shares -- or you can use the robo-advisor's automated features and diversified model portfolios.

Why robo-advisor investors might not choose M1 Finance

  • Monthly fee could be too expensive for smaller accounts: M1 Finance only charges a $3 monthly fee, but for investors with lower balances, that $36 per year could end up being more expensive than a typical robo-advisor fee of 0.20%-0.30%.
  • Hands-off investors might want more robo-advisor features: M1 Finance has a unique interface that makes it easy to choose your own investments, but if you want passive investing with more support from the robo-advisor, other brokers on this list might be a better choice.

Read our full review of M1 Finance.

Acorns

Best robo-advisor for investors who: want to invest more than just spare change

Acorns might be best known as a "round-up app" that automatically rounds up everyday purchases to the nearest dollar, and then invests those small amounts. But Acorns is more than a round-up app; it offers investment accounts where you can invest spare change or serious sums of money.

Why robo-advisor investors might love Acorns

  • Get recommended investment portfolios: Acorns will ask you questions about your financial goals, and will then recommend an investment portfolio based on your age, risk tolerance, time horizon, and more.
  • Range of accounts: Acorns will let you invest in a brokerage account, traditional, Roth, or SEP IRA, or custodial account.
  • High-yield checking and savings via debit card: The Acorns Mighty Oak debit card gives you access to a range of exciting benefits, including a 3% APY checking account, 5% APY Emergency Fund, and automatic savings and investing built in.

Why robo-advisor investors might not choose Acorns

  • Limited range of investment offerings: Acorns only uses ETFs for its investment portfolios; you can't use Acorns to pick stocks or buy fractional shares.
  • Low fees can have a hidden downside: Like some other robo-advisors on this list, Acorns charges a monthly subscription fee ($3, $6, or $12). So customers with lower balances could end up paying a higher percentage of their assets than they would pay with a typical robo-advisor percentage fee.

Read our full review of Acorns.

SoFi Automated Investing

Best robo-advisor for investors who: want no management fees and CFP® support

SoFi Automated Investing is the robo-advisory service from SoFi, one of our picks for best brokerages. This robo-advisor has shockingly low costs: no management fees, and no account minimums -- and you get unlimited access to human advice from Certified Financial Planner™ professionals.

Why robo-advisor investors might love SoFi Automated Investing

  • Almost no fees: SoFi Automated Investing doesn't charge a management fee or monthly subscription cost -- but there will be some expenses for the funds where your money is invested (just like for any ETFs or mutual funds).
  • No minimum investment: You can start using SoFi Automated Investing with as little as $1.
  • Access to human advisors (CFP® professionals): Unlike most robo-advisors, SoFi Automated Investing gives you unlimited access to fiduciary advice from real people -- CFP® professionals.

Why robo-advisor investors might not choose SoFi Automated Investing

  • Limited choices of investment accounts: SoFi Automated Investing supports brokerage accounts and some retirement accounts (like traditional and Roth IRAs), but does not offer the same range of account types as a full-service brokerage.
  • Limited investment options: This robo-advisor lets you choose from stocks, ETFs, and mutual funds.

Read our full review of SoFi Automated Investing.

Betterment

Best robo-advisor for investors who: want easy investing with expert-built portfolios

Unlike some of the other picks on this list, Betterment is a standalone robo-advisor. As a Betterment investor, you don't pick any of your own stocks; you entrust your money to Betterment's expert-built, curated portfolios.

Why robo-advisor investors might love Betterment

  • No account minimum: You don't need any money to open a Betterment account, and you can start investing with just $10.
  • Unique portfolios: Along with the usual diversified portfolios of stocks and bonds, Betterment offers unique investment portfolios based on themes like green energy, innovative technology, and undervalued companies.
  • High-yield cash account: The Betterment Cash Reserve account offers an APY that is competitive with the best savings accounts.

Why robo-advisor investors might not choose Betterment

  • Human advisors are limited to higher-dollar customers: Betterment offers access to human CFP® financial advisors, but only for clients with at least $100,000 of assets or those who pay $299 or more for a financial advice package.
  • Limited account types: Betterment does not support 529 plans, Coverdell accounts, or some other types of investment accounts.

Read our full review of Betterment.

Wealthfront

Best robo-advisor for investors who: want automatic tax-loss harvesting and high yields on cash

Wealthfront is a robo-advisor that offers several unique benefits, including automatic tax-loss harvesting, automated bond investing, and a high-yield cash account with same-day withdrawals. This robo-advisor helps you invest money for the near term, short term, and long term, with low fees and a manageable account minimum.

Why robo-advisor investors might love Wealthfront

  • Automatic tax-loss harvesting: Wealthfront software can automatically analyze your investments and find opportunities to sell losing investments at a loss, thus reducing your brokerage account's taxable capital gains.
  • High-yield cash account: The Wealthfront Cash Account has an APY that competes with the best savings accounts, and you can make same-day withdrawals if your external bank is part of the RTP Network®.
  • Hundreds of investment choices: You can customize your Wealthfront portfolio with a choice of 239 investments across 17 asset classes.
  • Automated bond investments: Stocks are often an easy choice for long-term investing, but this robo-advisor also offers automated bond investments for short-term investing.

Why robo-advisor investors might not choose Wealthfront

  • No human advisors: Wealthfront is totally automated and does not offer any human financial advisors.
  • Some account types aren't available: Wealthfront does not support some kinds of investment accounts, like Coverdells, custodial accounts, SIMPLE IRAs or solo 401(k)s.

Read our full review of Wealthfront.

Schwab Intelligent Portfolios

Best robo-advisor for investors who: want Schwab funds with no management fee

Charles Schwab is one of the largest brokerages in the world, and Schwab Intelligent Portfolios is its robo-advisor. The features of Schwab Intelligent Portfolios could make it a good choice for retirees who want help to calculate their required minimum distributions from traditional IRAs, or people in higher tax brackets who want automated tax-loss harvesting. This robo-advisor also charges no management or advisory fee.

Why robo-advisor investors might love Schwab Intelligent Portfolios

  • Tax-loss harvesting: Schwab Intelligent Portfolios offers free automatic tax-loss harvesting to investors with $50,000 or more of assets.
  • Tax-friendly withdrawals: Schwab Intelligent Withdrawals helps retirees make automatic, recurring monthly withdrawals that are as tax-efficient as possible.
  • Low (nearly zero) fees: Schwab Intelligent Portfolios does not charge management fees, making it one of the lowest-cost robo-advisors -- although there are some fees charged by the investment funds.

Why robo-advisor investors might not choose Schwab Intelligent Portfolios

  • High minimum initial deposit: Schwab Intelligent Portfolios requires a minimum initial deposit of $5,000, which is a higher minimum required investment than any of the other best robo-advisors.
  • No human advisors unless you pay extra: Schwab Intelligent Portfolios offers access to human CFP® financial advisors, but you must have a minimum balance of $25,000 and agree to pay for a Premium membership (initial fee of $300 plus $30 per month).

Read our full review of Schwab Intelligent Portfolios.

Fidelity Go®

Best robo-advisor for investors who: want a no-fee robo-advisor that grows with you

Fidelity Go® might be the best robo-advisor for beginning investors, because it charges no fees for balances under $25,000. Want financial advice from a real human as your investments grow and get more complex? No problem -- once you have $25,000, Fidelity Go® charges a fee, but it also gives you unlimited access to 1:1 calls with financial advisors.

Why robo-advisor investors might love Fidelity Go®

  • Free for small accounts: For balances under $25,000, Fidelity Go® charges no fees.
  • Simple investment portfolios: After asking you a series of questions about your financial goals, Fidelity Go® recommends one of eight investment portfolios for you based on your risk tolerance.
  • No account minimum: You don't need any money to open a Fidelity Go® account, and you only need $10 to start investing.

Why robo-advisor investors might not choose Fidelity Go®

  • Fees (for accounts over $25,000) are on the high side: Fidelity Go® charges a 0.35% management fee for accounts starting at $25,000 -- this is higher than most of the best robo-advisors.
  • No tax-loss harvesting: Some robo-advisors offer free automated tax-loss harvesting in taxable brokerage accounts, but Fidelity Go® does not.

Read our full review of Fidelity Go®.

How to open an account with a robo-advisor

Once you've picked a robo-advisor, the next step is to fill out an account application on its website. You'll have to provide some personal details, including your Social Security number, and you'll probably need to fill out some tax-related information.

Opening an account with a robo-advisor is typically a quick and straightforward process. There aren't many hoops to jump through -- after all, the idea of a robo-advisor is to make investing as painless and approachable as possible.

How to get started with a robo-advisor

After you fill out your account application, your robo-advisor will likely ask some questions to help determine how it should invest your money. It'll already know your age from your application, and this is a big determinant of how your investments should be allocated. But you'll also need to answer questions about things like:

  • How comfortable you are with volatility and risk
  • Your future plans
  • Your investment objectives.

Some robo-advisors might allow you to skip the questions and select from several pre-made portfolios (usually with names like "aggressive" or "moderately conservative").

The next step is to make your initial deposit. Many robo-advisors have a minimum initial deposit requirement, and even some of those that don't have a minimum amount required before your money can be invested. After you've made a deposit, the robo-advisor will do the rest!

How much money do I need to invest with a robo-advisor?

This depends on the robo-advisor you choose. Some will let you open an account with as little as $1; others require hundreds or thousands of dollars.

Make sure to keep an eye out for separate minimums to access certain features. For example, you might need to invest a certain amount of money in the account to be able to access human financial advisors.

How much does a robo-advisor cost?

There are two primary types of fees for most robo-advisors:

  • Management fee: Not all robo-traders charge a management fee, but some do. This fee gives you access to the robo-advisor's features and services. Management fees are often expressed as a percentage of your managed assets on an annual basis, so a 0.25% management fee means that you'll pay $2.50 per year for every $1,000 invested. Some robo-advisors charge a flat fee instead of a percentage.
  • Investment expenses: The funds a robo-advisor invests your money into -- the same ones a human advisor would invest in -- often come with their own fees, called the "expense ratio."

It's important to consider the combination of these fee types, often collectively referred to as the "all-in" cost of a robo-trader. All-in costs typically range from 0.03% to 0.50%.

Are robo-advisors safe?

With a robo-advisor, your account is protected in the event that the brokerage or robo-advisor fails. The Securities Investor Protection Corporation, or SIPC (essentially the investing version of the FDIC) protects the cash and securities held in your account at a SIPC-member brokerage firm.

However, with a robo-advisor, the value of the investments in your account can go down. If the stock market is weak, or the economy struggles, investments can lose money. While the type of index funds most robo-advisors use are unlikely to result in a total loss (or anything close to one), and the stock market's value generally rises over long periods of time, it's important to know that there's no guarantee the value of your account will go up and that it could lose money, especially over short periods.

Are robo-advisors worth it?

Yes, for some investors. Robo-investors generally charge lower fees than human investors, and can be less stressful than picking investments on your own.

A robo-advisor may be worth it to you if you fit into one of these groups:

  • Newer investors: If you don't have a ton of money to invest or you don't have the level of knowledge to be comfortable making your own investment decisions, a robo-advisor can help you get started with a custom-designed portfolio and minimal capital.
  • Hands-off investors: Many people who know the basics simply don't want to spend their time researching and managing investments and could benefit from a program robo trading on their behalf. Robo-stock advisors can allow you to put your investments on auto-pilot, and at a cheaper cost than hiring an advisor.
  • Tax concerns: If you're investing a large amount of money or you have a high income, the tax optimization strategies offered by some robo-traders can easily justify the management fees all by themselves.
  • You don't like fees: As we've seen, lower investment fees can make a big difference over time. If you're concerned about paying too much for investment advice, a robo-stock advisor could be the solution for you.

What is a robo-advisor?

"Robo-advisor," or "robo-investor," refers to any investment platform that automates key components of investment planning that were traditionally handled by a human advisor. They use algorithms to help design an age- and risk-tolerance appropriate investment portfolio using ETFs and mutual funds.

Features and costs among robo-advisors vary significantly.

How do robo-advisors work?

Robo-traders automate certain components of the investment planning process. Robo-stock advisors can assess your risk tolerance, determine your investment time horizon and goals, and allocate your investment portfolio to maximize return potential without too much risk.

Do robo-advisors only invest in ETFs?

All of the robo-advisors we cover use exchange-traded funds, or ETFs. Generally, a robo-advisor will allocate your money into a portfolio of ETFs that are appropriate for your risk tolerance, age, and investment goals.

Typically, the ETFs used by robo-advisors fall under the category of index funds, which are passive investment vehicles that aim to track the long-term performance of a certain benchmark index.

For example, an S&P 500 index fund would own all 500 stocks in that index to replicate its performance over time. Some robo-advisors use actively managed ETFs (where the stocks it owns are picked by investment managers), but this is far less common.

Our brokerage rating methodology

At The Motley Fool Ascent, brokerages are rated on a scale of one to five stars. We primarily focus on fees, available assets, and user experience; however, we also take into account features like research, education, tax-loss harvesting, and customer service. Our highest-rated brokerages generally include low fees, a diverse range of assets and account types, and useful platform features.

See our full methodology here: Ratings Methodology

FAQs

  • "Online brokerage" is a broad term that refers to any financial firm that facilitates the purchase of investment vehicles like stocks, bonds, ETFs and mutual funds. "Robo-advisor" refers to a specific type of online brokerage account that chooses and maintains an investment portfolio automatically on behalf of clients.

  • Many are designed to match or beat the market, but it's not a sure thing. For example, most robo-advisors offer a selection of passive investment funds that are designed to match the performance of certain benchmark indices over time (say, the S&P 500). And some offer actively managed fund options that have the goal of beating the market, but there's no guarantee they'll actually do so.

Brokerages we evaluated for consideration on this page: Acorns, Ally Invest, Axos Self-Directed Trading, Betterment, Cash App Investing, Charles Schwab, Delphia, Domain Money, Ellevest, Empower, eToro Brokerage, E*TRADE Core Portfolios, E*TRADE, Fidelity, Fidelity Cash Management, Fidelity Go®, Firstrade, FOREX.com, Interactive Brokers, J.P. Morgan Self-Directed Investing, M1 Finance, Magnifi, Marcus Invest, Merrill Edge® Self-Directed, Moomoo, NinjaTrader, Personal Capital, Plynk, Prosperi Academy, Public, Robinhood, Rocket Dollar, Schwab Intelligent Portfolios, SoFi Active Investing, SoFi Automated Investing, Stash, Stockpile, Tastytrade, Titan, Tornado App, TradeStation, Tradier, Vanguard, Vanguard Digital Advisor®, Wealthfront, Webull, Zacks Trade.