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KWFinder efficiently helps you do keyword research for search marketing, both for SEO and for paid search. It aggregates key metrics from various sources to help you make informed decisions fast.
You want to be easily found and even dominate when people search for your brand or product names in search engines. You want to pop up when users search for keywords related to your product benefits.
And you may want to be visible when users enter keywords to learn about your wider business area or the needs your product or service can meet. Choosing the right keywords to rank for is like choosing your marketing positioning.
KWFinder is a keyword research tool for search marketing. It meets the need for keyword expansion: generating more keywords to position a site on. It provides a proprietary index value for SEO difficulty and insight into the competitive landscape in pay-per-click (PPC) advertising.
The KWFinder tool can be used for both SEO and paid search campaign creation.
It allows you to manually compose lists of keywords on the basis of their search volume, current and historical, their estimated cost per click in paid search, their paid search difficulty as indicated by the PPC index, and their SEO difficulty as indicated by the KD index.
The tool works well for high volume keywords and in high volume markets, but if you're looking at very specific niche keywords, or if you're operating in a small market, the data becomes unreliable -- not because of KWFinder but simply because the data source itself becomes unreliable due to size.
For paid search marketers, the tool probably has limited interest, since it doesn't go far beyond the functionality of the free Google Keyword Planner. It will be a tool of choice for SEOs with a recurring need for keyword research, however.
KWFinder is a straightforward tool aimed at making keyword look-ups and list creation easy.
When you submit one or more keywords to KWFinder, the tool immediately shows a number of indicators for the keyword:
You can upload a list of keywords to analyze in the tool. Rather than adding keyword suggestions, the tool will provide keyword analysis and its KD index for each keyword on that list. The keywords can be sorted using one of the five metrics, making it easier to select the keywords to add to a keyword list.
With the domain look-up feature, you can explore other sites' keyword positioning. This approach works well for competitive research, and it can help you quickly and efficiently build or complement your own keyword lists.
The data is based on monitoring of search results to identify words on which the domain you entered appears in the top results.
The output of the KWFinder tool is the keyword list. A good way to work with the tool is to create various lists and add keywords to each list as you run into them during your keyword research.
This is done by a simple selection in the keyword view. Lists can be extracted either by copying to the clipboard or by downloading as a CSV file.
When you have an account with KWFinder, the other Mangools tools are included in the subscription. They allow you to check the search results pages, to monitor keyword ranking, to review and research the backlinks profile, and to benchmark sites on a number of metrics.
KWFinder is transparent and easy to use. You enter a seed keyword or a list of them into the tool, and immediately get a list of related or complementary keywords with an overview of the metrics for each.
The tool provides the estimated search volume, click prices, estimated traffic levels, and both PPC and SEO difficulty to help you decide on the importance of a keyword.
KWFinder directly integrates with SERPWatcher, a tool that allows you to see the search results for a keyword and identify who appears in it. There is less integration with the other three Mangools tools but all function in an easy and uncomplicated manner.
For the basic functionality of keyword look-ups, which are mainly based on data from the Google Keyword planning tool, KWFinder's added value is low.
The keyword tool extracts most of its data from the freely available Google Keyword planning tool. KWFinder makes it easier to use, and it adds its own Keyword Difficulty index for SEO.
For the value it provides, the price is high. Considering, however, that the price includes access to the full Mangools suite, it will be a deal for those who can use Mangools as their one-stop search marketing tool. There is a KWFinder free 10-day trial which is worth using, despite its reduced functionality.
KWFinder provides a help section with many written resources. Popups appear when you hover over a metric and describe their capabilities.
The KWFinder Guide is a great introduction to the tool. For more advanced questions, you can contact KWFinder support by email. They responded within a day when we sent them a query and even faster on subsequent queries.
KWFinder provides fast access to essential information. It makes keyword research quicker, easier, and more informed, so you can make the right decisions for your positioning. It also allows you to do competitive research by uncovering your competitors' keyword usage.
With the other tools provided in the Mangools suite, you can dig deeper and quickly access key metrics for your search marketing campaigns.
Keyword research for search marketing makes a large number of small decisions in a short time span. KWFinder improves the efficiency of that process in your organization.
It does that by aggregating the principal keyword metrics from other data sources and presenting them in an efficient and appealing way. KWFinder helps you make more informed decisions and allows you to increase productivity in that area.
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KWFinder bills itself as a tool for SEOs, but it was clearly designed for both SEO and PPC. It provides a difficulty score for both SEO and PPC.
Marketers working with ads, however, may be more accustomed to the Google Keyword Planner where similar data can be found, which means this tool may be more valuable to SEOs.
Keyword difficulty is an index number estimating how difficult it will be for SEOs to rank a site for a given keyword. KWFinder determines difficulty by looking at sites that rank for the keyword and assessing their backlinks profiles.
KWFinder aggregates data from a number of sources including the Google Keyword Planner, Google-related searches, Google Trends, Moz, Majestic, Alexa rank, and Facebook.
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