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Audience Insights

64% over $100k
Affluent & Invested
64% of Motley Fool members earn over $100K annually, ~15% above $250K.
5+ hours/week
Highly Engaged & Intent-Driven
Many members spend 5+ hours/week researching investments and regularly act on insights—84% apply ideas monthly or more.
80% over $250k
Decision-Makers with Dollars
80% of members report investment portfolio sizes over $250K, and they're more likely than the average investor to manage $500K+ in assets.
~60% Open Rates
Content Consumers, Everywhere
The Motley Fool reaches its audience across platforms—including desktop, mobile web, app, newsletters, YouTube, and podcasts. Our newsletters boast impressive open rates (~60%), with strong engagement across Fool24, YouTube, and audio formats.

Multiple Touchpoints

You can engage with our audience across multiple platforms, including our free and premium websites, mobile app, email newsletters, award-winning podcasts, and exclusive live member events.

Advertising Opportunities

Connect with our highly engaged, affluent audience through strategic advertising partnerships tailored to your goals.

1

Premium Display

The Motley Fool reaches millions of individual investors every month on fool.com, offering free market news and commentary with hundreds of new articles published every week.

Desktop Ad Sizes:

  • 728x90, 970x90, 970x250
  • 728x90 (in content banner)
  • 300x600 Sticky Ad
  • 300x250

Mobile Ad Sizes:

  • 320x250
  • 320x50
  • 300x600

Video Specs:

  • Size: 1x1
  • Format: Supports both VPAID and VAST
Learn more →
2

Newsletters

Investing content & news developed by our expert team, which is delivered daily (M-F), delivering valuable insights to investors while highlighting your brand's value proposition.

Reach:

  • 100% Share of Voice
  • 600k+ subscribers and growing
  • Delivered Daily (M-F)

Ad Specs:

  • Logo: 200-400px (width) x 50-100px (height)
  • Native Messaging Unit: 600px (width) x 200-400px (height)
  • Note: Logo must have a thin white border to ensure optimal viewability in Dark Mode
Learn more →
3

Podcast Sponsorship

Our Podcasts reach an influential audience of investors, entrepreneurs, and financial decision-makers through 70+ syndicated radio stations and top podcast platforms.

Placements:

  • Mid-roll (45-60 sec)
  • Pre-roll (30 sec)

Format:

  • Host read
  • Advertiser created

Who's Listening:

  • Avg 679k global listeners per month
  • Top business podcast on Spotify
Learn more →

Ready to reach our audience?

Our advertising team will work with you to create a customized plan that aligns with your goals and resonates with our highly engaged investor audience.

Contact Our Team

Premium Investing Services

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