Roblox (RBLX -0.39%) is a platform containing many different games and experiences. Users often experience these offerings with a gaming console or a mobile device. But the company does offer VR versions of its various in-platform worlds, allowing users to experience them with VR systems, such as the Meta Quest 3.
Roblox is clearly becoming a go-to VR platform. The platform ended 2025 with more than 140 million daily active users. Users are now engaged on the platform for around 120 billion hours annually and counting. Fewer than 20% of users are based in the U.S. and Canada, showing the platform's global reach.
To reiterate, Roblox isn't merely for playing games -- events such as concerts have also taken place on the platform. As VR hardware devices improve in the coming years, experiences on Roblox may increase, positioning the business for a long-term VR tailwind.
How to invest in virtual reality stocks
For those who are excited about VR stocks and want to invest, here's a step-by-step breakdown for how to get started:
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.