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Despite Torrid Growth, Celsius Must Still Navigate These Threats

Why stellar growth right now doesn't make the stock a sure bet.

By Brian Stoffel and Brian Feroldi – Jul 12, 2021 at 6:15AM EST

Key Points

  • Celsius is clearly gaining share in a lucrative market.
  • Some of the best investments of the past 20 years have been in energy drinks.
  • One key factor will loom large in the company's foreseeable future.

If you had invested just $1,000 when Monster Beverage (MNST +0.11%) came public in 1995, it would be worth over $43 million today. Success like that, in a nut shell, is what investors in Celsius Holdings (CELH +0.93%) are hoping for.

And they have reason to be excited: The company is gaining market share in the energy-drink niche and growing sales at a brisk clip. Valued at just $5 billion (Monster, by comparison, is worth $47 billion), there's clearly a lot of upside potential.

But what risks do investors need to be aware of? In this July 6 video on their YouTube channel, Motley Fool contributors Brian Stoffel and Brian Feroldi break down an hour-long deep dive into Celsius Holdings into five minutes, and cover the bull and bear case for the company moving forward.

Read Next

About the Author

Brian Stoffel
For six years after graduating from Grinnell College, Brian Stoffel was a middle school teacher. Five of them were spent in inner-city Washington DC at a KIPP charter school that focused getting 100% of students accepted to college. In 2010, Brian and his wife took time off to move to Costa Rica and re-evaluate their life priorities. Six months later, having been an avid blogger on finance and stocks on the Motley Fool's discussion boards, Brian entered the Motley Fool's Writer Development Program. He has been writing for the Fool since 2010, and loves all-things-Wisconsin.
TMFCheesehead
X@Brian_Stoffel_

Brian Feroldi has no position in any of the stocks mentioned. Brian Stoffel has no position in any of the stocks mentioned. The Motley Fool owns shares of and recommends Celsius Holdings, Inc. and Monster Beverage. The Motley Fool has a disclosure policy.

Stocks Mentioned

Celsius Stock Quote
Celsius
NASDAQ: CELH
$43.32
(+0.93%)+$0.40
Monster Beverage Stock Quote
Monster Beverage
NASDAQ: MNST
$75.70
(+0.11%)+$0.09

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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