You can forgive investors for getting excited. After watching Amazon (AMZN +3.83%) become the king of e-commerce in North America, many took what they saw and applied it abroad. So when e-commerce companies like Mercadolibre (MELI +0.43%) and Sea Limited (SE 0.89%) cropped up in Latin America and Southeast Asia -- and returned 4,400% and 1,200%, respectively, since going public -- it seemed like a sure blueprint for success.
That led many investors to put money behind Jumia (JMIA +2.39%), which is trying to replicate the success of Amazon, Mercadolibre, and Sea Limited, but in Africa. But that promise hasn't panned out so far as the stock has fallen 50% since going public.
In this Dec. 26 video from their YouTube channel, Motley Fool.com contributors Brian Feroldi and Brian Stoffel review the bull and bear case for Jumia, and reveal why they aren't holding their breath to see Jumia put up Mercadolibre-like returns.
