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On Holding's Incredible Pricing Power

Prices for On shoes are going up.

By Travis Hoium – May 24, 2025 at 7:00AM EST

On Holding (ONON +4.10%) is being hit by tariffs like everyone else, but the company's response is unique. Management has said it will raise prices, which will keep profits coming in.

*Stock prices used were end-of-day prices of May 14, 2025. The video was published on May 19, 2025.

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About the Author

Travis Hoium
Travis Hoium is a contributing Motley Fool stock market analyst covering solar energy, technology, and growth stocks. Before The Motley Fool, Travis was a mechanical engineer at 3M and founded a virtual reality company. He holds a bachelor’s degree in mechanical engineering and a master’s degree in business administration from the University of Minnesota.
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Travis Hoium has positions in On Holding. The Motley Fool has positions in and recommends Nike. The Motley Fool recommends On Holding. The Motley Fool has a disclosure policy. Travis Hoium is an affiliate of The Motley Fool and may be compensated for promoting its services. If you choose to subscribe through their link they will earn some extra money that supports their channel. Their opinions remain their own and are unaffected by The Motley Fool.

Stocks Mentioned

On Holding Stock Quote
On Holding
NYSE: ONON
$36.84
(+4.10%)+$1.45
Nike Stock Quote
Nike
NYSE: NKE
$42.02
(-0.76%)-$0.32

*Average returns of all recommendations since inception. Cost basis and return based on previous market day close.

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