What's the next stock split that could make you rich? It might just be Costco Wholesale (COST +0.45%).
Costco has made lots of investors a lot of money, and it still has plenty of growth potential. However, I'd suggest not focusing on any potential or actual stock splits, as they're generally nothing burgers for investors.
Here's why: Imagine that you own 10 shares of Costco, which recently traded around $960 per share. The total value of your shares is therefore $9,600. Nice. Now let's imagine that Costco announces a 4-for-1 stock split. (It has split its stock three times in its history: 2-for-1 in 1991, 3-for-2 in 1992, and 2-for-1 in 2000.)
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So on the day of the split, your 10 shares would become 40 shares (yay!), but their share price would simultaneously be reduced proportionately (boo!). If the price had been $960 per share, it would now be $240. Let's see what your position in Costco would now be worth: Multiply your 40 shares by $240 per share, and you'll end up with ... $9,600. See? Nothing burger.
Regardless of whether it actually splits in 2026, you might still consider investing in Costco. It's been a great performer, averaging annual gains of about 21% over the past decade. It has achieved that in part by serving its three main constituents very well: It rewards employees with above-average wages and benefits; it rewards customers by marking up most of its offerings by no more than around 14%; and it rewards shareholders with solid gains over the long haul.
NASDAQ: COST
Key Data Points
There's just one problem. Costco's stock is rather richly valued, with a recent forward-looking price-to-earnings (P/E) ratio of 47, which is a good bit above its five-year average of 41. So cautious investors might want to wait for a pullback. If you can't wait, perhaps buy into the stock incrementally. And it goes without saying that if you already own shares of Costco, consider hanging on -- for the long haul. I certainly plan to.
