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This Could Be Rivian's Biggest Short-Term Threat

Car buyers are already under financial pressure, and a slowing economy could make things worse.

By Chris Neiger Apr 13, 2026 at 6:30AM EST

Key Points

  • Economists have raised their outlook for a recession, and some believe inflation could surge higher by the end of the year.
  • Rivian's new R2 model is crucial to its success, but it's launching the lower-cost model at a time when new car buyers are struggling. 

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