The National Football League (NFL) is a big business. The league generated an estimated $23 billion in annual revenue in its 2024 season and is targeting an increase to $25 billion by 2027, driven by new media deals and other revenue sources.
The league's growing revenue and popularity likely have many fans wondering whether they can invest in the business side of the sport. Unfortunately, that's not possible at the moment because the NFL is a private entity, as are almost all the league's teams.
However, people interested in investing in sports stocks have several options to consider while they wait to see whether the NFL or any of its teams complete an initial public offering (IPO). Here's a look at how to invest in stocks like the NFL.
IPO
Is the NFL publicly traded?
Is the NFL publicly traded?
The NFL isn't a publicly traded company. It's a trade association with 32 member teams. The league has been a for-profit organization since 2015, when it gave up its tax-exempt status. However, the league doesn't retain its revenue. It shares the revenue it generates at a national level with member teams. Only one team, the Green Bay Packers, are publicly owned and run as a nonprofit corporation.
When will the NFL IPO?
When will the NFL IPO?
The NFL didn't have an initial public offering on the calendar as of late 2025. The league might never launch an IPO. While it's a for-profit organization, it's a trade association with 32 member teams that share nationally generated revenue equally. Because of its revenue-sharing structure, the league wouldn't be valuable to public investors.
How to buy
How to buy NFL stock
You can't buy NFL stock. However, you can invest in the business of sports. Here are some ways to invest in sports stocks.
Atlanta Braves Holdings
Atlanta Braves Holdings (NASDAQ:BATRA) owns and operates the Atlanta Braves Major League Baseball club. The company also owns and operates a mixed-use real estate development, The Battery Atlanta, and the Braves' stadium, Truist (TFC -0.49%) Park.
Atlanta Braves Holdings became an independent publicly traded company in 2023 after its spinoff from Liberty Media Corporation (NASDAQ:FWONA)(NASDAQ:FWONK). The company generated almost $359 million in revenue through the first six months of 2025, with most of its revenue (nearly $316 million) coming from baseball operations.
Revenue
Madison Square Garden Sports
Madison Square Garden Sports (MSGS 1.25%) is a leading professional sports company. It owns the NBA's New York Knicks, the NHL's New York Rangers, and two development league teams (the Westchester Knicks and the Hartford Wolf Pack). The company also operates a professional sports team performance center (the MSG Training Center).
The company was formed in 2020 after its stock spinoff from Madison Square Garden Entertainment (MSGE -2.02%), which owns several well-known sports and entertainment venues, including Madison Square Garden. Madison Square Garden Sports generated a record of $1.04 billion in revenue in its 2025 fiscal year ending June 30, 2025 (a 1% increase) but $14.8 million in operating income, 90% decrease over the prior year.
Rogers Communications
Rogers Communications (RCI 0.89%) is a Canadian telecommunications and media company. It's the largest wireless service provider in Canada. It also owns several media and sports assets.
Rogers owns the Toronto Blue Jays baseball club, the Rogers Center (the Blue Jays' home park), and Sportsnet (Canada's leading sports entertainment network). It also has a 75% interest in Maple Leaf Sports & Entertainment (MLSE). MLSE owns several sports and entertainment companies in Canada, including the NHL's Toronto Maple Leafs, the NBA's Toronto Raptors, the MLS's Toronto FC, and the CFL's Toronto Argonauts.
Rogers produced more than CA$10 billion ($7.25 billion) in revenue during the first six months of 2025.
Shareholder Value
Investors who want to buy one of these sports stocks can purchase shares in any brokerage account. Here's a step-by-step guide on investing in companies that operate professional sports teams.
- Open your brokerage account: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Limit Order
Profitability
Is the NFL profitable?
The NFL is a multibillion-dollar business. The league generated about $23 billion in national revenue during the 2024 season, the majority coming from TV deals.
Although the NFL generates a lot of revenue, it doesn't keep that money; it shares its national revenue with the teams. They each received $432.6 million in national revenue from the NFL for the 2024 season (up from $400 million the year prior), so the NFL doesn't generate a profit at the association level.
The league is very profitable overall on a team level. According to CNBC, NFL teams produced an average of $127 million in earnings before interest, taxes, depreciation, and amortization (EBITDA) in 2024 (up 7.9%). The Dallas Cowboys topped the list with $577 million; the Detroit Lions were at the bottom with $27 million.
Should I invest?
Should I invest in the NFL?
You can't invest directly in the NFL. However, you can invest in the business of sports.
There are many ways to do that, including investing in companies that own professional sports teams and those that benefit from sports (e.g., athletic apparel and equipment makers, like Nike (NKE 0.53%) and Under Armour (UAA 1.09%)(UA 0.92%)), or sports betting companies, like DraftKings (DKNG -0.71%).
Deciding whether you should invest in sports stocks is a personal preference. If you love sports, owning sports stocks allows you to own a piece of something you're passionate about.
It can also help you make money since sports revenue is growing briskly and franchise values are rising. However, if you don't care about sports, investing in sports stocks might not be right for you.
ETF options
ETFs with exposure to the NFL
Exchange-traded funds (ETFs) enable you to invest passively across many markets and themes. Unfortunately, there aren't any sports-themed ETFs, and since the NFL isn't a publicly traded company, it's tough to use ETFs to invest in the NFL and sports.
Exchange-Traded Fund (ETF)
However, there are some ETF options that sports fans can consider, including:
- Roundhill Sports Betting & iGaming ETF (NYSEMKT:BETZ): This ETF focuses on the fast-growing sports betting industry. It held shares of 31 gaming companies in late 2025, including DraftKings. The fund had a 0.75% ETF expense ratio.
- Invesco Dynamic Leisure and Entertainment ETF (NYSEMKT:PEJ): The ETF focuses on owning leisure and entertainment companies. It held shares of 32 companies in late 2025. The ETF had a 0.57% total expense ratio.
Related investing topics
The bottom line
The bottom line on the NFL
The NFL is a large and growing business. Unfortunately, you can't invest in the league or most of its teams. However, there are many ways you can invest in the business of sports, including companies that own franchises in other sports, enabling sports fans to potentially make money from something they're passionate about.
FAQ
Investing in the NFL FAQ
How much does it cost to buy NFL stock?
You can't buy stock in the NFL because it's not a publicly traded company.
Are any NFL teams publicly owned?
The Green Bay Packers are a publicly owned NFL team. However, shares of the team don't trade publicly and have no underlying value. The publicly owned, nonprofit organization has sold shares six times throughout its history. It last sold stock in 2022 to help fund improvements to the team's field.
What stock owns the NFL?
There isn't a stock that owns the NFL. The league isn't a publicly traded entity. It's a trade association made up of 32 member teams.
How can I invest in pro sports?
There are a few ways to invest in professional sports. For example, you can:
- Invest in publicly traded companies that own pro sports teams.
- Invest in the fast-growing sports betting industry.
- Invest in companies benefiting from pro sports, such as apparel makers or media companies.
