In business for more than a century, Lowe's (LOW -1.38%) was once the largest home improvement retailer in the U.S. It's currently second to Home Depot, with more than 1,700 locations across the U.S. Lowe's previously operated internationally before shutting down operations in Australia, Mexico, and Canada.
Like Home Depot, Lowe's serves homeowners and professional contractors. Products include building materials, tools, appliances, and lawn and garden equipment.
Amazon and Tesla account for the majority of the discretionary market cap
Amazon and Tesla have set themselves apart from other consumer discretionary companies with how they've scaled their businesses. Amazon has evolved from a retailer to the leading cloud provider, and Tesla provides EV charging and robotics in addition to cars.
A strong brand is extremely valuable in this market sector. Many winning consumer discretionary stocks have well-established brand names that most consumers would immediately recognize.
Tariffs and the Iran war have made this a turbulent time for consumer discretionary companies. Economic uncertainty and higher prices can lead to lower discretionary spending, and some companies on this list are based in China or sell Chinese products. There are sound investments in this sector, but investors may want to be prepared for more volatility than usual.