The holiday season favors major retailers. Big players spend money on ads, generally have the best locations, and have digital technology that small business owners can't hope to compete with.
That does not mean smaller businesses can't compete. They just have to be more clever and find ways to earn business both from regular and seasonal customers.
Invest better with The Motley Fool. Get stock recommendations, portfolio guidance, and more from The Motley Fool's premium services.