For example, let’s imagine a company that’s issuing debt to raise capital. It issues a two-year bond with a 5% annual coupon rate. A year later, market rates have increased, and it issues a one-year bond with a 6% annual coupon rate.
Investors aren’t going to pay par value for that original two-year bond (maturing in one year) when they can get a substantially similar bond with a higher coupon rate. Instead, they will pay a price lower than par value, such that it effectively yields 6%.
They can determine that price with simple algebra. In this example, the two-year bond holder will receive par value plus 5% at maturity. The one-year bond holder will receive par value plus 6%. So they divide the older issue’s payment in one year by the new issue’s, 1.05 divided by 1.06. That equals about 99%, which is the percentage of par value investors should be willing to pay for the older issue.
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