How to use the P/E ratio
The most effective way to use the P/E ratio is to compare the valuations of businesses in the same industry at similar stages of maturity. For example, you might use the P/E ratio as part of an analysis comparing Target (TGT -0.93%), Costco (COST +2.51%), and Walmart (NYSE:WMT).
It is also worth pointing out that the P/E ratio doesn’t work on companies that aren’t profitable. There are other valuation metrics that can be applied to early-stage growth companies, but the P/E ratio isn’t one of them.
No valuation metric can tell you if a stock is an attractive investment opportunity all by itself, and the P/E ratio is no exception. For example, the stock of a faster-growing business should have a higher P/E ratio than a slower-growing one, all other factors being equal. So the P/E ratio is best used as one piece of the puzzle, in combination with earnings growth, cash and debt levels, gross and net profit margins, and other figures.
Finally, if a stock has a P/E ratio that is much lower than its peers, it can be a red flag that is worthy of further investigation. Companies with P/E ratios that seem too good to be true often have declining sales, poor balance sheet quality, or another underlying reason for the seemingly cheap valuation.