SeatGeek is a leading mobile-focused ticketing platform. The company has partnerships with several notable sports teams (including the Dallas Cowboys), sports leagues (e.g., NFL and MLB), and a few Broadway theaters.
The ticket seller is growing quickly thanks to its consumer-focused marketplace, innovative technology, and partnerships. By 2025, over 46 million people had downloaded its app, and its platform had more than 66 million tickets available each day.
SeatGeek is looking to cash in on the growing ticket market by going public via an initial public offering (IPO). Here's everything you need to know about SeatGeek, including how you might be able to get your hands on some pre-IPO shares.
IPO
How to buy stocks similar to SeatGeek
- Open your brokerage app: Log in to your brokerage account where you handle your investments.
- Search for the stock: Enter the ticker or company name into the search bar to bring up the stock's trading page.
- Decide how many shares to buy: Consider your investment goals and how much of your portfolio you want to allocate to this stock.
- Select order type: Choose between a market order to buy at the current price or a limit order to specify the maximum price you're willing to pay.
- Submit your order: Confirm the details and submit your buy order.
- Review your purchase: Check your portfolio to ensure your order was filled as expected and adjust your investment strategy accordingly.
Should I invest in SeatGeek?
Because SeatGeek isn't public yet, you have plenty of time to decide whether to invest in the company. Here are some reasons you might want to buy shares of the ticket seller when it goes public:
- You're a big fan of the company and routinely use its services to buy tickets.
- You think demand for live entertainment will continue rising, which should enable SeatGeek to grow its sales briskly.
- You believe the company will deliver strong profit growth in the future.
- You want to invest in founder-led companies.
- You understand the risks of investing in an IPO stock, including that they can be very volatile and lose money.
On the other hand, here are some reasons SeatGeek might not be the right choice for you:
- You prefer to get your tickets through a rival seller.
- You're concerned about growing competition in the ticketing market.
- You're unsure whether SeatGeek can grow its profits at a healthy rate in the future.
- You're worried about the impact a recession could have on the company's financial performance.
ETFs with exposure to SeatGeek
You can't currently use exchange-traded funds (ETFs) to gain passive exposure to SeatGeek. However, you can use them to invest in the same trends driving its growth. Here are a couple of ETFs focused on the entertainment sector and consumer spending that you could consider while awaiting its IPO:
- Invesco Leisure and Entertainment ETF (NYSEMKT:PEJ): This ETF focuses on companies in the leisure and entertainment industry. In mid-2025, it held 31 stocks, including Madison Square Garden Sports (2.8% of its holdings). The fund had a 0.58% ETF expense ratio.
- Consumer Discretionary Select Sector SPDR Fund (NYSEMKT:XLY): This fund focuses on consumer discretionary stocks within the S&P 500 index. In mid-2025, it had 51 holdings, 26.8% of which were in the hotels, restaurants, and leisure sectors. The ETF has a 0.08% expense ratio.
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The bottom line on SeatGeek
SeatGeek has grown into one of the most popular ticket sellers. That's driving strong revenue growth, which the company eventually wants to cash in on via an IPO. SeatGeek could become a winning investment if sales continue to surge and profitability follows.
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